For health tech companies
Frontline expertise.
For your next important decision.
Get a clearer view of what to keep, what to drop and what to focus on next.
Access the clinicWho it’s for
For health tech companies building and scaling in primary care.
Delivered by GP partners with more than 20 years’ combined frontline experience.
Questions we help with
- Are we solving a problem primary care really cares about?
- Are we building the right thing before we invest more?
- What could stop GP practices and PCNs adopting our product?
- How do we reach GP partners and primary care decision makers?
- Are we explaining our value in a way that resonates?
How it works
- Submit your details and tell us what you’d like help with
- We review your submission
- If we think we can add value, we’ll contact you with clinic options
No unnecessary calls. No wasted time. No wasted budget.
Your advisers
Dr Sarah Bruen
GP Partner
Medical Director
Primary Care & Healthcare Strategy
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Dr Bruen is Medical Director of a GP federation serving around 260,000 patients, Clinical Director of a Primary Care Network and Managing GP Partner of a practice serving around 50,000 patients. She is also a former Clinical Chair of a CCG.
A practising GP Partner and healthcare leader with more than 20 years’ experience, she brings extensive expertise across primary care, clinical governance, healthcare strategy and NHS system leadership.
Combining frontline clinical experience with senior NHS leadership, she helps health tech companies and investors understand clinical need, navigate NHS decision-making, identify barriers to adoption and develop strategies for bringing innovations into primary care — before significant time and investment are committed.
Dr Ian Morrant
GP Partner
Clinical Safety Officer
Digital Health & Innovation
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Dr Morrant is a practising GP Partner and his practice’s in-house Clinical Safety Officer. He has evaluated technologies from over 30 health tech companies, assessing their clinical value, operational impact and potential to transform everyday general practice.
Having implemented digital solutions for results handling and automated patient recalls, he has seen first-hand what resonates with clinicians and practice teams, and what sets the strongest health tech apart.
With a strong understanding of the financial and operational pressures facing general practice, and how contractual changes influence purchasing priorities, he helps health tech companies refine their products through frontline clinical feedback, demonstrate their value and potential ROI, identify barriers to adoption and build compelling business cases for primary care.